Selling records is quite a psychological business. For instance, everyone of my workmates is convinced that if you really like the music you put on loudly at the store, it sells much better than if you don't like it that much. The reason for this is not so much that all of us have a splendid taste in music (haha)as that the music you are listening to changes your appearances, your charisma. Somehow the good vibes we feel must transferred to the customers and make them want to buy what we are listening to. On the other hand, it's also quite interesting to analyze the people entering the store by their appearance and habitus and adjust the music to their style. It's not as tricky as it sounds though - about 90% of grey haired men wearing beige pants and sporting a leather briefcase will buy the Rodriguez record or at least ask for it if you play it at the store. Today, I was basking in electronic sounds when a whole armada of these fellows entered the store. I wanted to soothe them with some jazz so I dug out a Freddie Hubbard CD, which was quite nice actually. (to be continued tomorrow... I am tired!)